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A master-class was held from ''Otkritie'' Bank - Data analysis for digital marketing and digital sales management

A master-class was held from ''Otkritie'' Bank - Data analysis for digital marketing and digital sales management

On December 13, 2021, the FCS Entrepreneurs Club together with the "Otkritie" Group successfully held a master class "Data analysis for digital marketing and digital Sales management"!

The participants learned how digital marketing and digital sales work in a top bank, how to properly form an ecosystem of data management and data analysis in order to scale and optimize digital marketing and digital sales indicators. Despite the complexity of the topic, all participants plunged into the "inner kitchen" of digital marketing during the Master Class.

The master class was held in an online format. 

During the presentation, speakers Alexey Irzun, Olga Kurganskaya and Vladimir Bondarev received questions in the chat and after the presentation, the participants received the answers they were interested in!

The Center for Practices, Projects and Entrepreneurship of the Faculty of Computer Science thanks our partners of the Otkritie Group for an up-to-date and useful master class!

The recording of the master class can be viewed here.

Alexey Irzun

Head of the Digital Sales Department of the Retail Business of the Digital Department

Olga Kurganskaya

Business Analyst of the Digital Sales Department of the Retail Business Department of Digital

Vladimir Bondarev

Performance Marketing Manager of Digital Sales Department of Retail Business of Digital Department